21 Feb 2026
Stop Buying Leads: How AI Finds Clients Who Already Like You
By Chastin J. Miles
Let’s look at the math of “Buying Leads” in 2026.
You pay Zillow or Realtor.com $1,000 a month.
They send you 20 “leads.”
10 of them are bots or bad numbers.
5 of them are “just looking.”
4 of them are working with another agent.
1 of them might buy a house in 6 months.
So...
