20 Mar 2026
Between 2020 and 2022, real estate was forgiving. Inventory was constrained, demand was insane, and multiple offers were standard. Agents who had never learned to prospect were closing 20 deals a year because the market was doing the selling for them.
That market covered up a lot of bad habits.
No database strategy? Didn't matter — buyers were calling you. No prospecting discipline? Di...
