real estate market 2026 Archives - Power Unit Coaching

06 Apr 2026

1.4 Million Agents. 4 Million Sales. The Math on Surviving Market Oversaturation

There are approximately 1.4 million licensed real estate agents in the United States. In 2024, just over 4 million existing homes sold. That's roughly 2.85 transactions per agent for the entire year. Split both sides of each transaction, and the median agent's share of available volume is about 5.7 transaction sides per year. NAR data confirms this: the median agent closed 10 transacti...

National Headlines Are Lying to Your Clients. Here’s How to Use Local Data to Close the Gap

Spring 2026 is a two-speed market. Cotality data released this March shows Florida home prices dropped 2.36% year over year and Colorado fell 1.31% — while Illinois gained 4.91% and Wisconsin climbed 4.78%. Two markets. Completely opposite realities. Both covered by the same national headlines your clients are reading every morning. This is the core challenge agents face in 2026: your ...

Your Seller Thinks It’s 2021. Your Buyer Thinks It’s 2008. Here’s What to Say to Both

You're sitting in a listing appointment. The seller wants to price their home like it's 2021 — peak frenzy, multiple offers, 30 days on market. They saw their neighbor get $50,000 over asking two years ago and they want the same. Three days later you're on a buyer consultation. The buyer watched YouTube videos about the 2008 crash and thinks they have maximum leverage. They want to offe...