About the Client
Derrick Crain is a Houston-based real estate professional with over three years of experience in the industry. A military veteran, Derrick brings discipline and a service-first mindset to his work. Although Derrick was relatively new to real estate, he was determined to grow his business, improve his skills, and break free of the limiting mindset often associated with being a newer agent.
The Challenge
As a newer agent, Derrick faced several hurdles that many in his position encounter:
Mindset Challenges: Derrick struggled with self-doubt, questioning whether he knew enough or if he should be putting himself out there on social media.
Lead Generation: While Derrick had some leads coming in, he wanted a more reliable system for generating consistent, high-quality leads without feeling pushy or salesy.
Growth Plateau: After three years in the business, Derrick realized he needed a new approach to break through his current level and move toward consistent, scalable success.
While Derrick was initially hesitant about investing in coaching due to cost, he eventually shifted his perspective. Recognizing that every great performer—whether in sports or business—has a coach, Derrick decided to invest in himself and his future.
The Solution
Derrick discovered Power Unit University through Instagram, where he followed Chaston Miles for several months. Inspired by Chaston’s content and results, Derrick scheduled a consultation and enrolled in the Level Up Program.
Power Unit stood out to Derrick for its personalized approach and results-driven strategies. The program’s emphasis on mindset, relationship-building, and practical tools resonated with him, as did the supportive and collaborative community of agents involved in the program.
Implementation
After joining Power Unit, Derrick immediately began implementing the program’s teachings into his daily routine. Key strategies included:
Mindset Transformation: Derrick worked on shifting his mentality from “I’m just a new agent” to “How can I add value to others?” This change gave him the confidence to take action, whether it was posting on social media, engaging with leads, or connecting with his community.
Roleplay Sessions: Regular roleplay sessions helped Derrick sharpen his communication skills, particularly in handling client objections and building trust during conversations.
Relationship-Focused Lead Generation: Derrick adopted a service-first approach to generating leads. Instead of leading with “Do you want to buy or sell?” he focused on asking, “What can I do to help you?” This shift allowed him to build genuine relationships that organically turned into real estate opportunities.
Listening to Understand: Through Power Unit, Derrick learned to actively listen to his clients and peers, focusing on understanding their needs instead of rushing to respond with pre-planned scripts. This simple but profound change improved his ability to connect with people.
The Results
Derrick’s transformation after joining Power Unit was immediate and far-reaching.
Increased Confidence: By focusing on adding value rather than doubting his abilities, Derrick overcame the mental barriers holding him back. He no longer second-guessed posting on social media or engaging with new leads.
Consistent Lead Flow: Derrick now generates 3–5 qualified leads daily. By leveraging referrals, community connections, and his sphere of influence, Derrick has built a sustainable lead generation system without relying on paid ads.
Better Client Relationships: Derrick’s emphasis on listening and serving others has strengthened his relationships with clients. A recent deal involved a former Army colleague who moved to Houston. By maintaining contact and building trust over time, Derrick was the natural choice when they were ready to buy a home.
Elevated Conversations: Through roleplay and coaching, Derrick’s conversations have become more impactful, helping him book more appointments and close more deals.
Mindset Shift: The most significant change Derrick has seen is in his mindset. He has fully embraced the philosophy of practice, repetition, and putting others first. This has not only transformed his business but also his overall approach to life and work.
A Notable Deal
Derrick’s most recent transaction highlights the power of relationships and long-term follow-up. A former Army colleague reached out to Derrick when they decided to relocate to Houston. Their existing rapport, combined with Derrick’s proactive communication and expertise, made the process seamless. What began as a personal connection grew into a professional success, demonstrating Derrick’s ability to turn relationships into real estate opportunities.
A Message to Others Considering Power Unit
Derrick offers this advice to anyone thinking about joining Power Unit University:
"Have that initial conversation with Chaston and even hop on a team roleplay session to get a feel for the community. We’ve got your back. Even if you start as a stranger, we won’t let you fail. But be prepared for constructive criticism and be open to change—this program is about growth, not staying in your comfort zone. If you’re ready to level up, come join us."
Conclusion
Derrick Crane’s journey with Power Unit University is a testament to the power of mindset, community, and actionable strategies. By shifting his focus from self-doubt to service, he has not only built a thriving business but also positioned himself as a trusted resource in his community.
If you’re ready to overcome your mental barriers, build stronger client relationships, and create consistent success in your real estate career, Power Unit University can provide the tools and support to get you there.
