Stop Buying Leads: How AI Finds Clients Who Already Like You By Chastin J. Miles Let’s look at the math of “Buying Leads” in 2026. You pay Zillow or Realtor.com $1,000 a month. They send you 20 “leads.” 10 of them are bots or bad numbers. 5 of them are “just looking.” 4 of them are working with another agent. 1 of them might buy a house in 6 months. So...