Two platforms, one massive difference in results.
PWRU and Zurple both serve real estate professionals, but they solve completely different problems. Understanding this distinction could save you thousands of dollars and months of frustration.
The Setup Cost Reality
Zurple hits you with a $799 setup fee before you even start. Then you pay $149 monthly for their base package.
PWRU starts at $49 monthly with no setup fees. The math alone should make you pause.
But cost means nothing if the platform delivers results. So what do users actually experience?
What Users Really Say
Zurple reviews tell a consistent story. Users report "the leads are garbage" and getting "suckered into a contract that you cannot break even 3 months in with no viable leads."
PWRU users report different outcomes. "We haven't lost a single agent since switching to this" according to one brokerage office manager. Another broker saw their "conversion rate jumped 28% after adding this."
The difference reveals something important about platform design philosophy.
Lead Generation vs Performance Systems
Zurple focuses on lead capture and nurturing. You get an IDX website, CRM functionality, and automated email sequences. The goal is generating more leads.
PWRU takes a different approach. You get daily success plans, script stacks with live call mode, business health scoring, and predictive intelligence. The goal is converting more of what you already have.
Most agents don't need more leads. They need better execution.
The Execution Gap
Lead generation platforms assume your problem is volume. Get more leads, make more sales.
Performance suites assume your problem is conversion. Execute better systems, close more deals.
The data supports the second approach. When brokerages implement structured execution systems, retention improves and production increases without adding lead sources.
Making the Right Choice
Choose Zurple if you have strong conversion systems but need more lead sources. You'll pay premium pricing for lead generation tools.
Choose PWRU if you want to maximize your current opportunities. You'll get plug-and-play execution systems that work immediately.
The question comes down to your biggest constraint. Do you need more leads or better results from existing prospects?
Most agents discover their constraint was never lead volume. It was execution clarity.
That's why performance suites are replacing lead generation platforms. They solve the real problem.