About the Client
James Hemphill is a seasoned real estate professional based in Everett, Washington, with eight years of experience in the industry. A certified mentor with eXp Realty, James specializes in working with sellers and training new agents to ensure they succeed in the complex world of real estate. Despite his expertise and leadership, James faced a critical challenge in his business: a plateau that limited his growth and left him searching for the next step.
The Challenge
James's real estate career had reached a point of stagnation. After years of success, his business growth had slowed, and he found himself struggling to generate new momentum. He had benefited from various coaching programs in the past, including notable names like Tom Ferry and Brian Buffini, but these programs felt generic and lacked the specific strategies he needed to thrive in a competitive market.
Additionally, James wanted to improve his social media presence and content creation to better connect with his ideal clients—homeowners looking to sell. However, he was hesitant to invest in another coaching program after experiencing high costs and limited personalization in the past.
The Solution
James discovered Power Unit University after attending a live event hosted by eXp Realty in Dallas, Texas, where Chaston, the founder of Power Unit, was a featured speaker. Intrigued by Chaston’s insights on leveraging social media, James started following his content on Instagram. Over time, he saw the consistency and relevance of the content, which prompted him to take the next step and schedule an introductory meeting with Power Unit University.
After learning more about the program, James decided to join the Level Up Program. What set Power Unit apart for him was the direct involvement of Chaston, who is an active real estate professional himself. This meant the strategies, tips, and techniques shared were not only practical but also tailored to today’s real estate market.
Implementation
From the start, Power Unit’s Level Up Program focused on accountability and measurable results. For James, this included:
Agent Success Journal (ASJ): A structured daily tracking system to monitor calls, appointments, conversations, and leads. This data-driven approach helped James identify the most productive times and activities for his business.
Social Media Strategies: Chaston coached James on how to create targeted content that spoke directly to his ideal client—homeowners looking to sell. By refining his focus and defining his "avatar," James was able to stop casting a wide net and instead concentrate on listings, which aligned with his strengths.
Roleplay Sessions: These sessions helped James refine his communication skills, build confidence, and convert more leads into appointments.
Letters of the Heart & Monthly Gifting: A consistent strategy to reconnect with past clients and his sphere of influence. These personalized touchpoints allowed James to add value and stay top-of-mind with those who already trusted him.
The Results
Since joining Power Unit, James has experienced significant improvements in his business.
Increased Lead Generation: By using the Agent Success Journal and staying disciplined, James now generates 5–10 leads per week. His theme days and structured schedule ensure that every effort is maximized.
Boost in Referrals: Through consistent execution of the Letters of the Heart and monthly gifting strategies, James received five referrals from his database in just the first half of the year.
Stronger Social Media Presence: With Chaston’s guidance, James refined his social media approach, creating content that directly resonates with his target audience. This strategy helped him secure new opportunities and expand his reach.
Improved Leadership Skills: Beyond his personal business growth, James has stepped into leadership opportunities within Power Unit, further developing his ability to mentor and coach others.
Recent Deal Success: James closed a seamless deal with a military veteran relocating from San Diego to Washington. He attributes this success to the techniques he learned in Power Unit, particularly around client consultation and negotiation.
Overall, James describes his experience with Power Unit as "phenomenal" and credits the program for transforming both his business and his perspective on real estate.
A Message to Others Considering Power Unit
When asked what advice he’d give to those considering Power Unit University, James said:
"Don’t think—just do. I wish I had made this decision sooner. The coaching, strategies, and techniques are worth every penny, and it’s the best investment I’ve ever made in my real estate career. If you’re on the fence, take the leap. You won’t regret it."
Conclusion
James Hemphill’s journey with Power Unit University exemplifies the power of targeted, personalized coaching. By focusing on accountability, leveraging proven strategies, and creating a clear vision for his business, James was able to overcome his plateau and achieve new heights. Today, he is not only growing his business but also inspiring others to reach their potential.
If you're ready to transform your real estate career like James, Power Unit University might just be the solution you need.
