How To Sell Yourself As A REALTOR®

May 31, 2018

If you’re a real estate agent, you’re probably accustomed to selling things.  You sell condos, lots, single-family homes, mansions, and potentially even the idea of certain neighborhoods. But, are you selling yourself? It is absolutely imperative that you learn to sell yourself as an agent if you’d like to continue to grow your client base and your income. Here are some key things you may not have thought of that are extremely important to selling yourself successfully:

  1. Be Confident  - Confidence is key. No one wants to work with a REALTOR® that walks around with their head hung low. Make sure you know your facts, research the neighborhoods, go to the properties once alone before you show them. If there’s something you don’t know, ask, and make sure you ask before your client asks you.

  2. Be Well-Spoken - Leave slang at the door, unless you’re working with a really good friend.  Someone has hired you to be a professional, and you should act like one. If you aren’t a good public speaker you should invest in training, lessons, or at the very least visit the BNI (Business Network International) and Toastmasters clubs in your area to practice your 60-second “about me” speech, as well as your elevator pitch.

  3. Be Authoritative - You should be an authority on real estate and should know more than others if you expect potential clients to work with you. The easiest way to establish authority is to teach others what you know. This could be via a blog, a monthly newsletter, or even by publishing a book. When you provide valuable information to other clients and colleagues, you’re come off as a valuable resource, and an authority in your field. Another way to be authoritative is to have a good social media presence. You can do this by making sure that your business page is current, constantly updated, and well put together, and that your personal page is kept as clean as possible.

  4. Be Trusted - Establishing trust is absolutely necessary for a client relationship, and is sometimes the breaking point between why someone chooses you over someone else.  The simplest way to establish trust is never to lie to your client, ever, for any reason. People can see right through you when you’re fake. Another way to be trusted is to always do what you say you’re going to do when you’re going to do it. You should always be the one to initiate contact and should not make people chase you.

  5. Be a Great Communicator  - Although “selling yourself” implies that you’ll constantly be talking yourself up, the key to great communication is listening. You’ll want to listen to every single thing your clients or potential clients say, and show them that you’re on their team. By being a team-player who has their best interests at heart, you’ll show that you’re their #1 clear choice for a real estate agent.

As always, please write me a comment if you enjoyed this article-- I love hearing your feedback.  You can also check out my other blogs and YouTube channel.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.