Real Estate Personal Branding How to Build a Strong Online Presence

Aug 7, 2024

In the world of real estate, personal branding has become a crucial aspect of marketing in the 2020s. To stand out from the competition and grow their business, REALTORS® need to build a personal brand that serves their needs and resonates with their target audience. We spoke to seven experts in communications, marketing, and design to get their insights on how REALTORS® can make a splash online. Here are their suggestions:

Start with consistency

Consistency is key when it comes to building a personal brand. It's important to set realistic goals and take small steps towards achieving them. Whether it's starting a newsletter or a social media page, begin with a manageable frequency and gradually increase it as you get comfortable with the tools and platforms. This approach allows you to analyze the response from your audience and make adjustments if needed. By being consistent, you can attract the right people and build a loyal client base.

Stay authentic to your audience

Authenticity is crucial in building trust and creating connections with your audience. Your clients are looking for a REALTOR® they can connect with on a personal level. So, it's important to let your true self shine and avoid trying to be someone you're not. By consistently sharing your authentic self through social media, advertisements, and face-to-face interactions, you can attract like-minded people who resonate with you and are more likely to become loyal clients and advocates.

Don't forget about proper trademark usage

As a REALTOR®, you have the privilege of using CREA's MLS® and REALTOR® trademarks in your communication and marketing materials. These trademarks are valuable assets that distinguish you from other real estate representatives. However, it's important to adhere to CREA's trademark policies and guidelines. Familiarize yourself with what you can and can't do with the REALTOR® and MLS® trademarks by referring to CREA's Trademark Manual.

Make a (design) plan, and stick to it

Consistency in branding extends to design as well. Creating a memorable and enduring brand requires applying the same brand guidelines across all your channels and assets. Consider hiring a design professional to help you create a distinctive personal brand and value proposition that visually and strategically represents you. Professional designers have the expertise to create visuals that resonate with potential clients and effectively communicate your brand identity. Once you have a clear understanding of your brand aesthetic, commit to upholding your brand identity to achieve optimal results.

Know when to go, and when to stop

To create a strong brand identity, it's important to understand how your values, purpose, and lifestyle align with your brand. Avoid trying to be everything to everyone, as this can dilute your brand and prevent it from resonating with anyone in particular. Start by defining how you want your brand to be perceived and who your ideal client is. Then, develop your brand identity based on these parameters. Before making any strategic moves, ask yourself if they align with your brand identity and if they are consistent with the image you want to portray.

Make your clients the hero

While it's important to define and present your unique story, image, and voice, it's equally important to keep your audience in mind. Ensure that potential clients are central to the narrative of your brand. Highlight the services you offer and the value you bring to their real estate journey in a consumer-centric way. By framing your services in a way that resonates with potential clients, you can make them feel like an integral part of your story. Consider how you can elevate your clients' real estate experiences and use past client testimonials to showcase the value you provide.

Tell a great story

Authenticity and storytelling are powerful tools in transforming a listing into a compelling narrative. Share your journey, passions, and expertise with your authentic voice and tone. Use social media platforms to provide glimpses of your day-to-day life, share client testimonials, and offer insights and tips about the local real estate market. Engage with your audience by asking questions, responding to comments, and participating in relevant conversations. Establish a regular posting schedule and maintain a cohesive brand aesthetic across all your social media channels.

In conclusion, building a personal brand in real estate requires consistency, authenticity, proper trademark usage, design planning, strategic decision-making, client-centric messaging, and storytelling. By following these expert tips, REALTORS® can create a strong online presence that serves their needs and helps them grow their business. Remember to stay true to yourself and your values, and always keep your audience in mind.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.


Copyright 2024. Power Unit Coaching LLC.
All Rights Reserved


Power Unit Coaching, LLC is a sales and marketing education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. Please see our Full Disclosure for important details.


Investing of any kind carries risk and it is possible to lose some or all of your money. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.


Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Results show that most Advanced Training clients who apply the training. You should not, however, equate completed sales closing transactions with financially successful transactions. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

The Company may link to content or refer to content and/or services created by or provided by third parties that are not affiliated with the Company. The Company is not responsible for such content and does not endorse or approve it. The Company may provide services by or refer you to third-party businesses. Some of these businesses have common interest and ownership with the Company.